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It's Time For Change

We’ve planted 700,000 trees and removed 250,000 plastic bottles from the ocean, but we’re not done yet. We’re on a mission to leave Earth better than we found it, and we need your help.

Join us, as we strive for sustainable luxury, where putting a watch on your wrist becomes an act of environmental stewardship. Every timepiece is made from reclaimed materials or naturally fallen trees, and we donate to reforestation efforts for every watch sold.

  • ON A MISSION TO PLANT 1,000,000 TREES

    Every piece from this collection triggers multiple donations. The first goes to planting trees in a deforested areas of the world. The second, is donated to first-responders of firefighting efforts. We're over halfway to our goal of planting 1 million trees, but we need your help to finish the job!

  • ANSWERING EARTH'S CRY FOR HELP

    2,051,475 acres of American forests have been destroyed by fires this year alone. That destruction calls us to a higher purpose. It's our duty to leave the earth better than we found it.