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A Timeless Toast to Jack Daniel’s Legacy

Since 1866, Jack Daniel’s has perfected the craft of whiskey making, aging every drop in charred oak barrels that are the source of Jack’s flavor & character. Now, we’re giving new life to those barrels, because they’ve earned the right to be remembered.

Meticulously designed & crafted from every part of the distilling process, these timepieces celebrate the good times spent sharing Old No. 7 with your tribe.

Upgrade your collection today, because you’ve earned a watch that’s as smooth & unique as Jack Daniel’s Tennessee Whiskey:

BUY ANY 3 WATCHES, SAVE EXTRA $50 WITH CODE: BYOB

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handCrafted from Jack Daniel's Whiskey barrels

Soaked equally in tradition and world-class whiskey, Jack Daniel's Whiskey Barrels make for an entirely unique and truly distinctive wood source. Aged to perfection and imbued with character, the whiskey leaves behind spirits-soaked wood that once reclaimed makes for an amazing timepiece.
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  • From Lynchburg To Country Music's Biggest Stages

    We partnered with OG's favorite country artist, Redferrin, and now he's proud to carry a little piece of Jack Daniel's around the world to every sold-out show.

  • SMOOTH & UNIQUE: Just Like The Guys Who Wear 'Em

    These watches don’t just tell time. They tell the story of Jack Daniel, they tell story of Lynchburg, Tennessee, and they tell the story of every guy who chooses to wear it.

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